About the Showcase

Since first introducing the showcase in 2010, AMCC has identified successful entrepreneurs who have produced viable products and services benefiting the Muslim consumer. We specifically seek out entrepreneurs who believe their products and services have the potential of truly being global game changers and whose work comes from socially responsible ideas that benefit the world of consumers while complying with Islamic values.


Our showcase provides a unique platform for the entrepreneurs to share their businesses to a panel of esteemed experts for their guidance and insight on how to further and maintain their company's long-term sustainability.

Eligibility

The competition is open to any company or entrepreneur with a potentially disruptive idea in any of the following sectors:

1. E-commerce

2. Islamic/Ethical Finance

3. Muslim Lifestyle or Fashion

4. Technology: Mobile/ Cloud Computing/Big Data

5. New/Social Media

Application Process

Your are encouraged to apply as early as possible.


The deadline for submissions is July 30th, 2016, and you will receive a confirmation email once your application is submitted. You must complete the entire application form; any incomplete applications will not be considered.


Round 1

In the first round of assessments, your applications will be reviewed by the selection team based on the initial selection criteria. Applicants will then be notified if they have advanced to Round 2 of screening.

Please note: Due to a high volume of submissions, only those who proceed to round two will be notified.

Round 2

In the second round of screening, you will be required to submit a complete draft presentation and financial pro-forma prior to the first telephone interview. A template will be provided for the draft presentation. You may be required to participate in up to three telephone interviews. Applicants are expected to make themselves available to the selection team and submit required documents in a timely manner.

Round 3

Selected finalists will be notified by August 31st. Each finalist will be provided one-to-one coaching to refine and master their presentation for the day of the competition.

The selection team will consider the following criteria in determining the finalists:

1. Completeness of each section of the application

2. The ability of the applicant to clearly articulate and support the information provided during interviews

3. Nature of product and service

4. Impact to the Muslim consumer or market

5. Business model

6. Financial projections

Competition & Awards

During the competition, candidates will present their business, product, or service to the AMCC audience and a panel of experts. The panel will cross-question in a rapid Q&A format similar to a venture capital pitch.


The winner of the $10,000 award will be selected based on votes from the expert panel. The attendees will also have a chance to vote for an Audience Favorite.

The deadline has passed. We are no longer accepting applications.

FAQs

When can I submit my application?

We will begin accepting applications on March 30th, 2016. The deadline for submissions is July 30th, 2016 Applicants are encouraged to apply as early as possible. Dates are subject to change.

What if there is a technical problem with submission of the application?

If this happens, please send an email to info@americanmuslimconsumer.com and we will respond to you within 24 hours.

Will I be notified after submitting my initial application?

Yes, you will receive an automated email informing you that we have received your application. Due to the high volume of submissions, the Selection Committee will only contact you if your application qualifies for the second round.

How will I know if I qualified for the second round of the application process?

You will be notified by email and a telephone interview will be scheduled. You may be asked to submit a draft presentation and financial pro-forma prior to the first telephone interview. A template will be provided for the draft presentation. You may be required to participate in up to three telephone interviews during this process.

How many rounds of the application process are there?

There are three rounds. The first round is the submission of the application. The second round is when the selection team notifies you by email and requires a telephone interview and draft presentation. The third round is when you are notified as a finalist and coached to prepare the final presentation. You may also be required to do the dry run of the presentation with the selection team.

What confidentiality rules apply to my application submission?

Any information provided in the application belongs to the AMCC team and may be used for marketing purposes for future events. Please note the process will not include any Non-Disclosure Agreements (NDAs) being signed by any party. It is the sole responsibility of the applicant to abstain from including any confidential or proprietary information. For enquiries and more information, please send an email to info@americanmuslimconsumer.com and we will respond to you within 48 hours.

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